It’s probably one of the first things you may want to do when you start customizing the theme to align its looks to your brand.
To upload your logo, navigate to Appearance > Customize > Header > Logo.
Sticky Header Logo
The Sticky Header may have a different color scheme, which means a different color version of your logo might be required. To upload an alternative logo for the sticky header navigate to Appearance > Customize > Header > Sticky Header.
The Mobile Header can use an alternative logo that better suits a smaller screen size. To upload an alternative logo for mobile devices navigate to Appearance > Customize > Header > Mobile Header.
Transparent Header Logo
You can set up two different color schemes for the Transparent Header and assign an alternative logo to each one. This give you more flexibility if you’re using different header settings in different pages. There’s a separate tutorial on setting up a transparent header. See: How to work with Header Transparency →.