Ask any expert and they’ll tell you that link building campaigns are a key part of SEO strategy for every site. However, in the rush to court the attention of the outside world, it’s all too easy to forget about aspects of linking that are firmly under your own control.
Making the most of internal linking on your site is a key way of keeping both users and search engines happy, and should be a core part of any sensible SEO approach. Sadly, like so much else in SEO, it’s an area that’s attracted a lot of largely useless bluster and noise over the years.
In this piece, we’ll cut through the clutter around the topic and lay out a simple four step strategy for making sure you’re not dropping the ball on your own site. Let’s kick things off with a look at what we’re actually dealing with.